Digital Marketing Agency

The Internet has led to an increasingly connected communications environment, and the growth of Internet usage has resulted in declining distribution of traditional media such as television, radio, newspapers and magazines. Marketing in this interconnected digital-marketing-mix-environment and using that connectivity to market is digital marketing. Digital marketing embraces a wide range of strategies, but what underpins its success is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what is sometimes referred to as New Media, the theories that led to the development of the Internet were being developed from the 1950s. Over the past two decades, marketers began waking up to the power of the Internet, both as a platform for communication and as a way of tracking conversations. By its very nature, the Internet is a network of interlinking nodes. We as marketers use these nodes to track conversations, and therefore patterns. Marketing is about conversations, and the Internet has become a hub of conversations. The connected nature of the Internet allows us to follow and track these conversations, and provides entry points for all parties.We as a Digital Marketing Consultant have the ways of conversing with existing and potential customers using the Internet.

ABOUT US

We achieve what matters to you most, growing audiences, engaging with customers and generating  demand.

Since 2000, we’ve understood that tailoring the solution to the business is how impact-full results are achieved. We’ve also learn that putting users at the heart of what we do is how intuitive experiences that reach out and engage with customers are created.

This understanding has shaped a user centered approach that is custom built around each and every client’s business. Such an approach, combined with a pool of talent that is experienced, creative and embraces all things digital ensures that we consistently deliver successful projects and campaigns that accomplish tangible commercial objectives.

Era Tech is a digital marketing agency with a strong heritage in search that builds Connected Brands. Connected brands are those that are emotionally and digitally connected to their customers.  These connections increase customer loyalty and value, and improve acquisition.

 

WE THINK.

We Think : we research, plan and strategies for any campaign, big or small.

We use the opportunities of digital to meet communications, market and product challenges. Plan assets and campaigns.

 

WE CREATE.

We Create: we build digital assets for your campaigns.

We build beautiful assets, from websites and videos, to banner adverts and applications.

 

WE ENGAGE.

We Engage: we drive traffic to your assets and build relationships using a variety of online channels.

We use channels to drive traffic to your assets and build relationships with customers.

 

WE OPTIMIZE.

We Optimize: every step of the way, we use data and analysis to make your assets and relationships work better.

We track and analysis to understand how assets and campaigns are performing. Derive insight to improve and test assets and campaigns.